(January 25, 2017)
It is not entirely a misquote of Polonius, in William Shakespeare’s Hamlet, to say “brevity is the soul of (t)wit.” Certainly this vain, false and generally unpleasant character — who uses these words to tell the king and queen their son is “mad” when he is not — would have enjoyed spewing his opinions on Twitter.
Profound ideas can be expressed in few words (as in Japanese haiku), but “profound” is not usually an adjective applied to the transient wisdom of a tweet. It used to be said that “today’s news is tomorrow’s fish wrap.” In comparison, much of what passes for social media today is instead more easily depicted as breaking electronic wind.
We could blame Marshall McLuhan for this problem, as misquoting him to conclude that “the medium is the message” excuses a lack of content in the Twitterverse. But when 140 characters describe the policies and intentions of political leaders, nothing good comes of it.