Close-to-home roots make small business sustainable

(August 4, 2017)

Small business is small for a reason.

It could be a new business, starting to grow. It could have been a larger business, one that failed to thrive and was forced to shrink its operations.

Most likely, however, it is small because it is intended to be that way. The goal of small business is sustainability, which means expansion can be the enemy of survival. Health and growth are not two sides of the same fish.

Of course, many of the headlines these days are grabbed by Skip The Dishes, the small business that grew. Yet anyone with a memory for headlines also will remember Loewen Group, a funeral home conglomerate that started small in Steinbach — and how quickly the dream imploded after a few years.

We need to see past the headlines to understand the importance of small businesses for a sustainable future.

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