(February 28, 2018)
To the dismay of comedians across the country, cooler heads have prevailed. Alberta Premier Rachel Notley has rescinded her boldly comic move to single-handedly rescue the wine industry in British Columbia by blocking sale of its beverages from her province. Covering herself with the fig leaf of letting the courts rule on B.C.’s right to block the Kinder Morgan Trans Mountain pipeline, she has (for now) escaped further ridicule.
After years of drought, forest fires and uncertainty about who wanted to drink Okanagan anyway, Notley’s boycott of B.C. wines was an answer to a prayer. Only the unfortunate timing of the NDP National Convention, Feb. 16-18, spoiled things. No doubt, after NDP Leader Jagmeet Singh contemplated the mutually assured destruction of his party’s only two provincial governments, the two leaders were convinced to sit down for a cup of some neutral beverage and talk.
Going back a week, after B.C. Premier John Horgan inexplicably fulfilled an election promise to block the Trans Mountain pipeline, Notley took out her frustration on a handful of Albertans in petulant fashion, banning B.C. wines in Alberta and declaring, “Let them drink beer!”
Speaking as a native-born Albertan and an environmentalist (not the oxymoron Notley seems to think it is), the boycott made no sense. There is no wine bar on Chuckwagon Row at the Calgary Stampede, so most Albertans would not feel the loss.
I suspect the $70-million B.C. winery bill was being paid by ex-pats from other places, people with more money than judgment. The few local Albertan wine-drinkers only drank B.C. vintages because they found it hard to swallow wine (or anything else) from Ontario. They would be the only ones crying in their beer.
In fact, Alberta’s premier has given the B.C. wine industry tons of free advertising (“They seriously make wine in British Columbia?”) and, even more importantly, a huge reason for many Canadians and others to pick some up at their local liquor store.
What better way to twist the lion’s tail than to serve B.C. wine at every Liberal Party function across the country? Serve it guerrilla-style at banquets, get a photo of Prime Minister Trudeau quaffing a glass and then post it on social media next to the B.C. bottle? Tweet that picture to Rachel Notley?
The comic possibilities were endless. After her announcement, I immediately bought my first bottle of B.C. wine in years, a quaintly labelled “Reincarnation” by the Diabolica label, for my initial glass of Liberal red protest.
Since we are only on pause until the courts offer B.C. some vaguely apologetic constitutional refusal, we might as well share the experience with the hashtag #PinotBeforePipelines. Perhaps paparazzi could follow “Minister of Pipelines” Jim Carr around town, hoping to catch a picture of him toasting his own protest against Notley over dinner?
So, it’s game on. Serve a Liberal politician (hey, any federal politician!) wine from B.C. and post it. Pose with your friends and do the same. Rescue the B.C. wine industry from forest fires, drought and the politics of pipeline petulance.
After all, the prime minister himself dismissed B.C.’s objections in Marie Antoinette-ish fashion, saying the pipeline will be built, whatever they say or do, so this is only a momentary reprieve. We might as well get started.
The bitter irony in targeting the B.C. wine industry over the pipeline dispute — Alberta’s best efforts to terminate life on Earth by burning up the tar sands — is that climate change already threatens grape growers in the drier parts of the province.
#PinotBeforePipelines is actually iconic, a symbol of what precisely is at stake in a warming world threatened by governments that insist on subsidizing the fossil fuel industry, rather than finding ways to leave it in the ground.